Have you ever wondered what takes place on the backend to serve ads to online viewers? Take a look at this Tueoris infographic (downloadable version linked here) to get a clear view of the a highly complex process that leverages consumer personal information. We’ve distilled the mechanics of the Adtech Ecosystem into a clear, accessible visual narrative — revealing the interconnections that power every click and impression.

The Adtech Ecosystem

In this complex landscape, advertisers and publishers must navigate real-time bidding, sophisticated data management, and evolving privacy regulations to effectively connect with the right audiences at the right time. Understanding each component’s role—from Demand-Side Platforms (DSPs) to Supply-Side Platforms (SSPs) and the pivotal function of Data Management Platforms (DMPs)—is essential for maintaining compliance and consumer trust while maximizing the impact of digital campaigns.

Tueoris has extensive experience in managing and implementing adtech and tracking technology management programs and platforms. For questions regarding this post or your organizations’ privacy program, please contact [email protected] or [email protected].