Blogs and Resources
Explore our latest insights and expert analyses on adtech privacy with our regularly updated blog posts.
Unlocking the Secrets of Digital Advertising: Navigating the Adtech Ecosystem with Our Comprehensive Infographic
Have you ever wondered what takes place on the backend to serve ads to online viewers? Take a look at this Tueoris infographic (downloadable version linked here) to get a clear view of the a highly complex process that leverages consumer personal information. We've...
Latest Update: Chrome’s Phase-Out of Third-Party Cookies
As the digital landscape continues to evolve, Google's latest update on the planned phase-out of third-party cookies in Chrome marks a significant milestone. Here's what you need to know about the timelines and the ongoing discussions shaping this change: Latest...
FTC’s Case Against BetterHelp for Unauthorized Data Sharing
Take a look at what can happen if you share online data without consent: Privacy Missteps: The FTC's Case Against BetterHelp for Unauthorized Data Sharing Highlights Sharing personal data online without explicit consent can lead to significant privacy violations...
Empowering Oversight: The Launch of the FTC’s Office of Technology for Digital Market Regulation
The FTC's Office of Technology is focusing in part on shifts in digital advertising ecosystems to help the FTC understand the implications on privacy. Find out more here: A Century of Technological Evolution at the Federal Trade Commission Highlights The...
Data Clean Rooms
Interested in how data clean rooms might help you improve your online marketing and meet your compliance objectives? To learn more about DCRs, see this great resource from the IAB: Data Clean Rooms: Guidance and Recommended Practices Version 1.0 Highlights Data...
New Digital Advertising Regulations in the EU: What Marketers Should Know
Authored by: Gianna, Privacy Engineering Consultant at TueorisThe European Union (EU) is recognized as a leading tech regulator, advancing comprehensive laws such as the General Data Protection Regulation (GDPR) for consumer privacy, the Digital Markets Act (DMA) to...
New Digital Advertising Regulations in the US: The Changing Landscape
Authored by: Gianna, Privacy Engineering Consultant at TueorisIn the United States, state-level initiatives lead data privacy regulation. Significant laws were implemented in several states in 2023, with more expected in 2024, including Texas, Oregon, and Montana. The...
Determine if a Tracking Technology is a “Sale” or “Share”
Authored by: Monica Meiterman, Partner at TueorisWith each state privacy regulation that emerges, there is growing scrutiny over organizations’ collection and processing of consumer personal information. More than ever, organizations are being held accountable for the...
Decoding Conversions API and Privacy Implications
Authored by: Gianna Jiang, Privacy Engineering ConsultantIn a world driven by technology, where ads seem to follow you around the internet, have you ever wondered how it all works? Buckle up, because we're about to uncover the new secret sauce of targeted advertising...