As the digital landscape continues to evolve, Google’s latest update on the planned phase-out of third-party cookies in Chrome marks a significant milestone. Here’s what you need to know about the timelines and the ongoing discussions shaping this change: Latest Update: Chrome’s Phase-Out of Third-Party Cookies

Highlights

• Google and the UK’s Competition and Markets Authority (CMA) regularly publish updates on the Privacy Sandbox initiative, including the latest on Chrome’s third-party cookie phase-out.

• The upcoming Q1 2024 report, scheduled for April 26th, will discuss the timeline and ongoing challenges of third-party cookie deprecation on Chrome.

• Google acknowledges the need for further review and industry input, delaying the completion of cookie deprecation past Q4.

• Close engagement with the CMA and ICO continues, with a potential start for cookie deprecation in early next year, pending agreements.